Castello di Grinzane Cavour (CN)
AIMS OF THE FORUM
A one-day training course on food and wine tourism in the broadest sense of the term, with a part focused on inspiration and discussions (dedicated to WHAT and WHY) and a more technical part with workshops (dedicated to HOW and WHEN). In the latter, in particular, the actual aim is to learn the effective use of the most important social media (Facebook, Instagram, Youtube, Twitter) and digital communication also in foreign markets. The ultimate aim is to increase skills and, at the same time, improve the promotion of food and wine destinations through the actions of all the stakeholders involved in the production chain.